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Hey Members. As you can see by my shares It isn't even half way through January and already I'm pushing myself into the more technical aspects of IM. This guide claims to be the most in-depth g00gle analytics guide (per say the title). I use GA on most of my sites and am constantly learning to read into more of the detailed info/feedback, especially during churn and burn assault campaigns. For some members this is not worth your time for others it could be golden info. Listed below are the contents to help you decide. Hoping I presented this clearly for even though it is only 13 pages its information density is strong.

PDF Contents:

What is Google Analytics?

Types of Tracking:

Mobile App vs Desktop Tracking
Universal, Asynchronous and Traditional
Universal vs Asynchronous
Code Placement
Cookie Changes

Basic Setup:

Account Structure
Standard Reports

What Are We Tracking?:

Dimensions vs Metrics
Sessions
Avg Session Duration
Events vs Pages
Exit Rate vs Bounce Rate and Example

Improving GA:

Event Tracking Structure
Goals and Goal Values
Goal Abandonment Rate
Custom Campaign Tagging
Default Channel Groupings
Content Groupings

Frequent Issues with Google Analytics:

Missing Tracking Code
Duplicate Reporting
Mixing dc.js and ga.js
Incorrect Search and Replace Filters
Understanding the Direct Attribution

Help Yourself:

Annotations

Custom Alerts and some Sample Custom Alerts:

Bounce Rate – is greater than x%
Sessions – is less than 1
Goal Conversions – Increase or Decrease [x% or x] from previous day/week
Sessions from [Medium, Source,etc] – Increase or Decrease [x% or x] from previous day/week


Resources:
Blog
Help Forum
Help Center
Data Limits
YouTube Channel
Analytics Academy
GA Developers
Features


Tools:
Analytics Helper
Google Tag Assistant
EditThisCookie * Edit This Cookie is beta testing their DevTools panel only accessible in Chrome.
GA Debugger
Event Tracking Tracker
Google Analytics URL Builder
Firebug Lite
Fiddler

Download:
http://www24.zippyshare.com/v/BGUTD4Hd/file.html

Thanks for such a useful share. Reps given.

Thanks and +5 Reps to You Raz!

Thanks!

AWSOMENESS!!!.....for the way you insert your links....one click and its done!!!!...wish everyone would do the same!!...thank you.++++++++Reps!!!

Underrated post.
Rep.

Thanks and +reps!

Thank you. Repped.

Thanks for the share. It's actually a good guide.

thanks rep added!