12-28-2014, 09:45 AM
What You’ll Learn: Get Seen by the Right People
In the 75-page guide, you’ll learn how to:
-Design Content Promotion Campaigns that Get Your Content Discovered By All the Right People
-Select the Right Paid, Earned, and Owned Tactics to Accomplish Your Goals
-Implement New Tactics that Combine the Power of Advertising, Digital Marketing, and PR
-Execute Complex Promotional Campaigns that Run Like Clockwork
This guide is a 75-page step-by-step walkthrough of how to handle that launch, from setting goals to targeting tweets.
![[Image: 0zR7oAD.png]](http://i.imgur.com/0zR7oAD.png)
One way to get heard above the roar of today’s marketing landscape is to promote your content effectively. Most marketers aren’t doing this at all yet – certainly not effectively.
We’ve found (and discovered with our last big content project) content promotion that combines paid, owned, and earned media, that’s well-organized and well-scheduled, can create incredible visibility, break through the noise, inspire customers to take action, and most importantly, drive revenue.
It’s also a great opportunity for digital agencies to go above and beyond their clients’ expectations. Great content promotion requires excellent creative skills, a thorough understanding marketing persuasion, channel expertise, and a deep rolodex – all traditional strengths of marketing agencies.
We created the Advanced Guide to Content Promotion to help marketers earn the attention and success their content deserves. After all, you should spend just as much time promoting your content and working on distribution as you do working on ideation and production.
Table of Contents
Page
03-WELCOME FROM BUZZSTREAM CEO and CO-FOUNDER, PAUL MAY
04-WHY CONTENT PROMOTION IS IMPORTANT
06-SETTING GOALS FOR YOUR CONTENT PROMOTION CAMPAIGN
11-FROM GOALS TO OBJECTIVES: GETTING THINGS DONE
16-PUTTING IT TOGETHER: CONTENT CAMPAIGN PLAN
26-CONTENT PROMOTION TACTICS: PAID, EARNED, AND OWNED
27-PAID TACTICS: BUYING ATTENTION AT GREAT PRICES
42-EARNED TACTICS: AMPLIFYING CONTENT WITH TRUST
53-OWNED TACTICS: USING THE ASSETS YOU CONTROL
63-FUSING PAID, EARNED, AND OWNED MEDIA
70-RESOURCES: LEARNING MORE ABOUT CONTENT PROMOTION
75-ABOUT THE AUTHORS
Download:
In the 75-page guide, you’ll learn how to:
-Design Content Promotion Campaigns that Get Your Content Discovered By All the Right People
-Select the Right Paid, Earned, and Owned Tactics to Accomplish Your Goals
-Implement New Tactics that Combine the Power of Advertising, Digital Marketing, and PR
-Execute Complex Promotional Campaigns that Run Like Clockwork
This guide is a 75-page step-by-step walkthrough of how to handle that launch, from setting goals to targeting tweets.
One way to get heard above the roar of today’s marketing landscape is to promote your content effectively. Most marketers aren’t doing this at all yet – certainly not effectively.
We’ve found (and discovered with our last big content project) content promotion that combines paid, owned, and earned media, that’s well-organized and well-scheduled, can create incredible visibility, break through the noise, inspire customers to take action, and most importantly, drive revenue.
It’s also a great opportunity for digital agencies to go above and beyond their clients’ expectations. Great content promotion requires excellent creative skills, a thorough understanding marketing persuasion, channel expertise, and a deep rolodex – all traditional strengths of marketing agencies.
We created the Advanced Guide to Content Promotion to help marketers earn the attention and success their content deserves. After all, you should spend just as much time promoting your content and working on distribution as you do working on ideation and production.
Table of Contents
Page
03-WELCOME FROM BUZZSTREAM CEO and CO-FOUNDER, PAUL MAY
04-WHY CONTENT PROMOTION IS IMPORTANT
06-SETTING GOALS FOR YOUR CONTENT PROMOTION CAMPAIGN
11-FROM GOALS TO OBJECTIVES: GETTING THINGS DONE
16-PUTTING IT TOGETHER: CONTENT CAMPAIGN PLAN
26-CONTENT PROMOTION TACTICS: PAID, EARNED, AND OWNED
27-PAID TACTICS: BUYING ATTENTION AT GREAT PRICES
42-EARNED TACTICS: AMPLIFYING CONTENT WITH TRUST
53-OWNED TACTICS: USING THE ASSETS YOU CONTROL
63-FUSING PAID, EARNED, AND OWNED MEDIA
70-RESOURCES: LEARNING MORE ABOUT CONTENT PROMOTION
75-ABOUT THE AUTHORS
Download:
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