Listen, James is a cheeseball, but even if you don't like him, would-be product creators
should take notes from what he does, which is find a trending subject and make a .pdf and some videos
with a hypey sales page and sells it and builds a list. He rinses and repeats. Take note...
Also, by the way, using live events in a super competitive niche is not going to land you on page 1
unless you use a a long tail keyword. Don't think you're going to get page 1 for "new york city real estate" with this method and nothing else. You still need to do your promotion, optimization, sharing and everything else like you do for normal videos.