Thanks and rep to the OP. I skimmed the videos and it's about creating local websites, i.e. BestPlumberSanDiego.com
Then find San Diego plumbers that don't have a website. I'd guess this is difficult since it's not 1999 but perhaps you can find a few...
Then send snail mail telling these plumbers that he has website for sale. Bim bang boom, you will make a sale just like that.
He doesn't cover ranking or even website content. I doubt he really does this.