11-14-2014, 03:13 PM
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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
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http://www.amazon.com/Guerrilla-Marketing-Handbook-Levinson-President/dp/0395700132/ref=sr_1_12?s=books&ie=UTF8&qid=1415938426&sr=1-12 This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
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IF YOU LIKE IT, REP IT!