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Lynda - Google Website Optimizer Essential

Quote:Google actually have Video Training on Website Optimizer, but from their perspective. If you want to see Google's video tutorial, you will find it on the Web Site Optimizer page in your Google Adwords account ...

However, It is always good to see a different perspective, and especially from Lynda Tutorials. This tutorial is more comprehensive, and is shows some case studies and advanced techniques for using Website Optimizer

David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.
Topics include:

* Understanding conversions and landing page testing
* Selling conversion testing within an organization
* Identifying pages to test
* Estimating sample size
* Choosing an experiment type
* Understanding the inner workings of Website Optimizer
* Creating and running tests
* Reading and interpreting reports
* Validating results and running follow-up experiments
* Integrating with Google Analytics

Screenshots:

but probably one of those MUST HAVE courses to keep us updated on 'best practice' within the field, but dear me, it rdoes look boring......