10-23-2014, 10:35 PM
Start With Why by Simon Sinek is a book in which the author
explains how to inspire with ideas. The golden circle, the celery test,
and the split test are three ideas that Sinek talks about on how to get
people to follow one's idea. Sinek's idea is that people will believe in
one's idea if they are given a reason to. He references why people buy
Apple products and fly on Southwest airlines as examples to his theory.
It all starts with "why."
Download link
explains how to inspire with ideas. The golden circle, the celery test,
and the split test are three ideas that Sinek talks about on how to get
people to follow one's idea. Sinek's idea is that people will believe in
one's idea if they are given a reason to. He references why people buy
Apple products and fly on Southwest airlines as examples to his theory.
It all starts with "why."
Download link
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