Thanks AbeLincolnBArt for the updated links. Reps added+
Marlon Sanders is a genius IMO.
He cuts to the core reasons why certain elements have to be included in your marketing. Sales doesn't have to be fancy, it just has to apply to your customer and what he wants.
Then repeat until rich. Or very comfortable.
This share and the Ockham Razor system is really all anyone would ever need. Again - in my opinion.