09-03-2014, 07:58 AM
![[Image: 9781594484803_p0_v1_s260x420.JPG]](http://img2.imagesbn.com/p/9781594484803_p0_v1_s260x420.JPG)
Forget everything you thought you knew about how to motivate people - at
work, at school, at home. It's wrong. As Daniel H. Pink explains in his
new and paradigm-shattering book DRIVE: THE SURPRISING TRUTH ABOUT WHAT
MOTIVATES US, the secret to high performance and satisfaction in
today's world is the deeply human need to direct our own lives, to learn
and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink
exposes the mismatch between what science knows and what business does -
and how that affects every aspect of our lives. He demonstrates that
while the old-fashioned carrot-and-stick approach worked successfully in
the 20th century, it's precisely the wrong way to motivate people for
today's challenges. In DRIVE, he reveals the three elements of true
motivation: AUTONOMY - the desire to direct our own lives; MASTERY - the
urge to get better and better at something that matters; PURPOSE - the
yearning to do what we do in the service of something larger than
ourselves. Along the way, he takes us to companies that are enlisting
new approaches to motivation and introduces us to the scientists and
entrepreneurs who are pointing a bold way forward. DRIVE is bursting
with big ideas - the rare book that will change how you think and
transform how you live.
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