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Table Of Contents
OFFLINE GOLDMINE INTRODUCTION....................................................................​.............................5
CREATING YOUR BUSINESS PLAN............................................................................​.......................10
HOSTING.........................................................................​........................................................................16
SITE BUILDING AND RENOVATION......................................................................​....................................16
MAINTENANCE.....................................................................​...................................................................17
SEO AND TRAFFIC.........................................................................​........................................................18
EMAIL MARKETING.......................................................................​..........................................................18
BUILDING YOUR CLIENT BASE............................................................................​...............................20
Walk-Ins.............................................................................​..............................................................20
WAYS TO LOCATE CLIENTS.........................................................................​...........................................20
Cold Calling.........................................................................​...........................................................20
Flyers..........................................................................​......................................................................21
Direct Mail Marketing.......................................................................​.............................................21
Business Cards...........................................................................​..................................................21
Yellow Pages...........................................................................​.......................................................21
Chamber of Commerce Meetings........................................................................​......................22
Seminars and Speaking Engagements.....................................................................​...............22
Newspaper Advertising.....................................................................​...........................................22
Look Online!.........................................................................​..........................................................22
SOLIDIFYING THE SALE............................................................................​............................................24
CONTRACTS.......................................................................​.....................................................................25
BUILDING YOUR OUTSOURCE TEAM............................................................................​...................27
PRICING YOUR SERVICES........................................................................​............................................31
STARTING POINTS..........................................................................​........................................................34
FLAT RATE VS. HOURLY..........................................................................​...............................................32
BUMPS IN THE ROAD............................................................................​................................................36
THE PAYMENT PROCESS.........................................................................​............................................38
FINAL WORDS: CONCLUSION......................................................................​.......................................41

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