New York Times bestselling author and social media expert Gary Vaynerchuk
shares hard-won advice on how to connect with customers and beat the competition.
A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh
spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies
that really works.
When managers and marketers outline their social media strategies, they plan for
the “right hook”—their next sale or campaign that’s going to knock out the competition.
Even companies committed to jabbing—patiently engaging with customers to build
the relationships crucial to successful social media campaigns—want to land the
punch that will take down their opponent or their customer’s resistance in one blow.
Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning
combination of jabs and right hooks is different now. Vaynerchuk shows that
while communication is still key, context matters more than ever. It’s not just about
developing high-quality content, but developing high-quality content perfectly
adapted to specific social media platforms and mobile devices—content tailor-made
for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
What a gem :) Just taken the intro by reading it fast, it makes me want to end it, it contains some great stuff that I never noticed before, I will continue reading this tomorrow when I have time to do so !
(06-16-2014 10:12 AM)Jamzman AKA Shurikn Wrote: [ -> ]What a gem :) Just taken the intro by reading it fast, it makes want to
end it, it contains some great stuff that I never noticed before, I will
continue reading this tomorrow when I have time to do so !
Jamzman, it's another great book by Gary.. with lots of good and bad sample images of social media storytelling by famous and not-so-famous brands.
Below is an excerpt:
" A great marketing story is one that sells stuff. It creates an emotion that makes consumers want to do what you ask them to do. If you’re a mobile company, you want to motivate people to sign up for a subscription to your service; if you’re Disney, you want to impel people to book flights and hotels and come spend money at your park; if you’re a nonprofit, you want to move people to make a donation. Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with NATIVE CONTENT "
It should be native to the social media platform you are posting the content. Simple. Inviting to look at.Fun to read.
btw crush it - [hide]http://bestblackhatforum.com/Thread-Crush-It-Why-NOW-Is-the-Time-to-Cash-In-on-Your-Passion-by-Gary-Vaynerchuk?highlight=crush+it[hide]
![[Image: t3eLeSu.png?1?7629]](http://i.imgur.com/t3eLeSu.png?1?7629)
