From the videos it looks like sourcing from China and selling on Amazon kind of thing.
And one of their 2 tools scrapes the forums for content related to what you are selling and lists the results in front of you, so you can go and post on that topic to get leads to your related Amazon product page. At least that is what it looked like to me on seeing the entire video series.
I tried that tool, known as Crowdforce lite, it might work in the US but gave me barely mediocre results for India.