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Older book, but stands as a killer reference. Joe uses many case-study-ish examples to demonstrate his points, and this will be an asset to any business.

Quote:Synopsis:
Joe Sugarman - Triggers
89 pages

29 Psychological Triggers you can use in your marketing, sales and copywriting.

This book is highly recommended by top marketers and copywriters.

If you can use all of these in your communications - you will get results like you can't imagine. It's almost scary.

Triggers include how to use:
1. Consistency
2. Product nature
3. Prospect nature
4. Objection raising
5. Objection resolution
6. Involvement and Ownership (BIG one, especially in copywriting - quizes, lumpy mail etc)
7. Integrity
8. Storytelling (Stories are one of the two most powerful persuaders known to man, next to Questions)
9. Authority
10. Proof of value
11. Emotion
12. Justify with logic
13. Greed
14. Credibility
15. Satisfaction conviction
16. Desire to belong
17. Desire to collect
18. Sense of urgency
19. Exclusivity
20. Simplicity
21. Guilt
22. Specificity
23. Familiarity
24. Patterning
25. Hope
26. Curiosity
27. Harmonize
28. Mental Engagement
29. Honesty

Sales page:

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This is the first of many shares I'm uploading .. just so happened to be small so it was quick.

Bunch of stuff from Kern, Deiss, etc to come soon ..

Nice Share!

Joe Sugarman is a Legend in Copy Writing

Many Thanks to octane +Rep added

thanks for the share! Rep added.

Thanks octane. +Rep added

Thank you octane. +Rep added

Thanks and REP octane!

#REVIEW

The sub-title of Triggers pretty much explains the purpose of the book - "30 Sales Tools You Can Use To Control
The Mind of your Prospect to Motivate, Influence and Persuade".

Triggers is very well written with each chapter focused on one psychological trigger with explanations of how that trigger factor can be used in copywriting/print advertising as well as in a direct, face-to-face selling environment.

Joe actually uses one of his own triggers, story-telling to communicate each message so every chapter has at least one story attached to help you to remember it and visualize it in your minds eye.

This is a book to help you make sales and increase your profits and its secrets apply for both small and big businesses. Joe emphasizes the importance of integrity and honesty but at the same time, this is not a book for wimps and the more squeamish may not approve of some of the applications of the tactics. These are powerful techniques.

Triggers is very easy to read, either as a book from page 1 onwards or to dip into it as when you want to refresh your mind about the application of one of the particular psychological triggers.

If you are serious about sales and marketing whether online or offline this is another one of the MUST READS!

From the PDF:
Triggers
by Joe Sugarman
Introduction
Ch1 - The Ice Cream Ordering Sequence
Ch2 - When Your Neighbor Kicks the Bucket
Ch3 - Love and the Campus Hooker
Ch4 - Raising Dirty Laundry Up a Flag Pole
Ch5 - Turning Money Poop into Shinola
Ch6 - The TV Salesman's Secret
Ch7 - Your Money or Your Life
Ch8 - Talkin' Story in Hawaii
Ch9 - Instilling Authority in the Men's Bathroom
Ch10 - Our President Drives a Rabbit
Ch11 - Gorilla Survival Tactics for Marital Bliss
Ch12 - The Devil Is in the Logic
Ch13 - The Last Temptation of the Well Heeled
Ch14 - Brain Surgery for Dummies
Ch15 - The Art of Extreme Passion
Ch16 - Mass Delusion and Other Good Marketing Ideas
Ch17 - The National Hermits Convention
Ch18 - Airplane Tail Collecting Made Easy
Section Two: The Pain Continues
Ch19 - Help, It's a Fire
Ch20 - The Snowmobile That Bit Me
Ch21 - KIS&S: Keep It Stupid and Simple
Ch22 - Winning through Legal Bribery
Ch23 - Anal Retention Really Helps
Ch24 - The Military Bubble Gum Conspiracy
Ch25 - Making Love with Your Prospect
Ch26 - Winning the Jackpot
Ch27 - Blatant Seduction of the Third Kind
Ch28 - Splish Splash, I Was Takin' a Bath
Ch29 - How to Manufacture a Hormone
Ch30 - The Most Powerful Force in Selling
Epilogue
Appendix A - Recommended Reading
Appendix B - The Third Kind Continued
Appendix C - The Psychological Triggers Worksheets
Bonus: Advertising Secrets of the Written Word

Mirrors for you guys: (UNcheck download accelerator)

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More than welcome! Awesome review, rep +!

Thanks + rep

thanks ...very good book

Thanks mate

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