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Marketing Sherpa - Case Study Collection: Paid Search

Insight into how your marketing peers are getting the best return on paid search investment

Most surveyed marketers report spending a quarter of their budget
on paid search and 58% expected to increase their budgets on paid
search, SEO and Google Adwords. The case studies within this publication
span six core areas of paid search marketing.



This digest will give insights into:

• Keywords - selection, bidding and management
• Landing Page - drive final conversion from your paid clicks
• Mobile - tips tailored to mobile paid search
• Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead
• Testing - most direct method of gaining insights to improve PPC efforts

If you want to get in their funnel, here's the form:

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