06-02-2014, 02:25 PM
Learn how to develop, launch, measure, and optimize winning
pay-per-click (PPC) marketing campaigns in this detailed course. Author
and search engine marketing expert Elizabeth Marsten shows you the
fundamentals of PPC advertising to help you drive targeted traffic to
your website. The course begins with an overview of the PPC world, walks
you through setting up Google AdWords and Bing accounts, shows how to
set campaigns, explores how to craft compelling ad copy, and helps you
measure and leverage results. You'll also learn how to use display and
partner networks to increase your reach on other popular websites. Dive
in and learn how to leverage this crucial, effective marketing channel.
Topics include:
Official Sales Page:
Download Link:
pay-per-click (PPC) marketing campaigns in this detailed course. Author
and search engine marketing expert Elizabeth Marsten shows you the
fundamentals of PPC advertising to help you drive targeted traffic to
your website. The course begins with an overview of the PPC world, walks
you through setting up Google AdWords and Bing accounts, shows how to
set campaigns, explores how to craft compelling ad copy, and helps you
measure and leverage results. You'll also learn how to use display and
partner networks to increase your reach on other popular websites. Dive
in and learn how to leverage this crucial, effective marketing channel.
Topics include:
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors
Official Sales Page:
Magic Button :
Code:
http://www.lynda.com/Business-Online-Marketing-tutorials/Pay-Per-Click-Fundamentals/152380-2.htmlDownload Link:
Magic Button :
Code:
https://mega.co.nz/#!HRhSnDYY!iFEmSrWO5s_SfIoW7OVh0mWk2JpD8zOr9SNWweEEJdI