I agree with the OP, don't let the publishing date fool you into not looking at this share.
I bought a hard copy of this back in the day when I was first getting into marketing my own business. Serling breaks lead gen down to stupid simple basics (including templates) so you can get off the fence, stop thinking about list building and start pulling clients into your business funnel already.
Marry this with his licensing business model and you have a profitable service to offer local businesses for quick cash
the landing page is from 1996 too..and actually not bad compared to how websites looked back then haha
I look forward to reading this after hearing the good reviews thanks