05-05-2014, 01:39 AM
Reported in 2013 as the marketing channel that "delivers the best ROI
for customer acquisition and retention" by Target Marketing’s Seventh
Annual Media Usage Forecast survey of B2C, direct mail is surprisingly
outdated and under-represented on the marketing bookshelves for small
business owners — authors Simpson and Kennedy change that.
Millionaire-maker Dan S. Kennedy and direct mail marketing specialist
Craig Simpson urge small business owners to drive the momentum built via
social media and other marketing avenues into the mailboxes of their
target consumers. Unlike other direct mail marketing books on the shelf
that specialize in one aspect of preparing a campaign such as
copywriting or design, this comprehensive solution covers all — the
organizational, technical, and creative including designing, budgeting,
tracking, and assessing effectiveness. Also covered is how direct mail
can be used in today's online marketing funnels. Benefiting from the
authors' combined 30 years in direct marketing, business owners are
given the guidelines for what works and what doesn’t, illustrated by
real-life business campaigns that show step-by-step how to build a
results-producing promotional campaign.
![[Image: 002c00be_medium.jpeg]](http://pixhost.me/avaxhome/be/00/002c00be_medium.jpeg)
for customer acquisition and retention" by Target Marketing’s Seventh
Annual Media Usage Forecast survey of B2C, direct mail is surprisingly
outdated and under-represented on the marketing bookshelves for small
business owners — authors Simpson and Kennedy change that.
Millionaire-maker Dan S. Kennedy and direct mail marketing specialist
Craig Simpson urge small business owners to drive the momentum built via
social media and other marketing avenues into the mailboxes of their
target consumers. Unlike other direct mail marketing books on the shelf
that specialize in one aspect of preparing a campaign such as
copywriting or design, this comprehensive solution covers all — the
organizational, technical, and creative including designing, budgeting,
tracking, and assessing effectiveness. Also covered is how direct mail
can be used in today's online marketing funnels. Benefiting from the
authors' combined 30 years in direct marketing, business owners are
given the guidelines for what works and what doesn’t, illustrated by
real-life business campaigns that show step-by-step how to build a
results-producing promotional campaign.
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