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MarketingSherpa Library, The Case Study Collection: Email Deliverability

Insight into how your marketing peers met, and then tackled, deliverability challenges



Deliverability is a major challenge in email marketing. At the most basic level, if a sent email isn't delivered for any reason, that individual marketing message is lost.

This collection will give insights into how:

• Publishers Clearing House built a high-quality email subscription list for allowing them to use "blacklisted" words to achieve a 99.2% deliverability rate
• ArcaMax Publishing validated the quality of the list and stopped 1,000 hard bounces per day
• FedEx tracked deliverability and email performance metrics throughout campaigns for 99% deliverability
• Tire Kingdom and Midas' parent company performed list hygiene to increase delivery rates from 60% to 99%
• Indianapolis Symphony Orchestra executed dramatic list hygiene that still doubled sales
  

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Thank you for your marketingsherpa share! Pure GOLD!

Do you have access to any of their paid courses?

(05-01-2014 03:16 PM)jackdawson Wrote: [ -> ]Thank you for your marketingsherpa share! Pure GOLD!

Do you have access to any of their paid courses?

The forum search is your friend.

http://bestblackhatforum.com/search.php?...order=desc

Thanks reps added.

Thanks for the share, as always

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You helped me a lot bro I owe you :)

Rep +15 for such a shortcut threads you made !

Thanks for the share. I am a big fan of MarketingSherpa and while this is not the newest stuff around, I am still thinking it will be of excellent quality.

Cheers,

G.S.