Many thanks for this great share. What is the link to download the OTO? I can't find the link for downloading the OTO.
(04-24-2014 03:22 AM)Quasar Wrote: [ -> ]Thanks OP and repped both you and babloodabloo!
So I gave both of you +5s!
As an aside, did either of you take notice of the major sc.rew-up this marketer made with this? It is easy to spot but I look at the sales funnel closer than most do.
It's a simple mistake but he blew the OTO big time! Anyone catch what he did wrong?
He could have made LOTS more sales and money, but he f*cked-up a little thing in a major way.
As you .. I like to analyse how others do successful campaigns ... dont forget he might still be A/B testing
so .. for my own education I hope you fill in your 'would of done':
For me, should have a stronger benefit .. "How to save yourself 132 hours of eye killing and brain numbing slaving to ....also .. whole page is
far too long ... and ... no strategically placed CTAs all through the copy
what say you ... do I get a virtual B+ ??
.... all above based on 1 scroll through of the page(not going back there)
Nice try!
It is lots simpler that A/B testing - as most major mistakes tend to be.
He tried a "Grand Canyon" leap with the oto price. There is no way for a buyer to connect with an oto or any offer at $67 when s/he just paid $5.
Even a tip-top guru with ace sales copy would not have fared much better. It's a little psychological thing that isn't so little.
No sales copy is that good - and his was below average. So he blew it - I don't even need to see his numbers. I have seen this tried and watched it crash a few hundred times.
Maybe an incremental offer would have worked, but I don't think he (or his copywriter) knew how to put that together. Or he could have even tried a downsell with a smaller leap.
It isn't hard to figure out conversions will su.ck. A leap from $5 to $27 and he would have multiplied conversions ten times (conservatively.) Even $37 would have been too much - based on what he was selling in the original sales offer and the price.
This is where a really low-priced hook gets you into trouble. He may also have tried to get more for the initial offer, and tested several ways and price points. This seller doesn't appear to be much of a tester about anything though.
Links are down, any working mirrors?
Can someone please share?
Thanks in advance!