04-17-2014, 07:55 PM
Black Hat SEO is most commonly defined as a disapproved practice that
increases a page's ranking in a search engine result page (SERP). These
practices are against the search engine's terms of service and can
result in the site being banned from the search engine and affiliate
sites. A list of tactics and strategies employed by black hat SEO
practitioners have been openly denounced on Google's Webmaster Guidelines and Bing's Webmaster Guidelines.
"Is the work that I'm doing adding value to the user or am I just doing
this for search engines to see?" is a litmus test on whether an SEO
tactic would go against a search engine's webmaster guideline. If no
value is added to the user, but rankings are likely to increase, then
your decisions are highly likely to be black hat. The same test can be
applied to to paid search practices to determine whether an activity is
considered black hat ppc.
Black Hat SEO Tactics
increases a page's ranking in a search engine result page (SERP). These
practices are against the search engine's terms of service and can
result in the site being banned from the search engine and affiliate
sites. A list of tactics and strategies employed by black hat SEO
practitioners have been openly denounced on Google's Webmaster Guidelines and Bing's Webmaster Guidelines.
"Is the work that I'm doing adding value to the user or am I just doing
this for search engines to see?" is a litmus test on whether an SEO
tactic would go against a search engine's webmaster guideline. If no
value is added to the user, but rankings are likely to increase, then
your decisions are highly likely to be black hat. The same test can be
applied to to paid search practices to determine whether an activity is
considered black hat ppc.
Black Hat SEO Tactics
- Content Automation
- Doorway Pages
- Hidden Text or Links
- Keyword Stuffing
- Reporting a Competitor
- Sneaky Redirects
- Cloaking
- Link Manipulation - Buying links, advertorials, and link schemes
- Article Spinning
- Link Schemes
- Link Farms
- Link Wheels
- Link Networks
- Rich Snippet Markup Spam
- Automated Queries to Google
- Creating pages, subdomains, or domains with duplicate content
- Pages with malicious behavior, such as phishing, viruses, trojans, and other malware.