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It is Similar to Reddit or StumbleUpon. Pinterest is like a virtual bulletin or cork board that allows users to find and curate images and videos. Unlike other photo sharing sites,
the emphasis here is on the discovery and curation of other people’s content, not storing your own.
This is certainly right on trend with social media’s continued emphasis onrich media — think of Twitter’s enhanced video and photo viewing as well as the recent changes to Facebook’s image viewer.

Pinterest is a visual discovery tool that people use to collect
ideas for their different projects and interests. People create and
share collections (called “boards”) of visual bookmarks (called “Pins”)
that they use to do things like plan trips and projects, organize events
or save articles and recipes.

Pinterest allows you to use visual assets like photos or infographics
as a type of social currency in their own right — garnering likes and
“repins,” the equivalent of shares or retweets — instead supplementing
web pages, blog posts, or other text-based media.

You can easily post images from other websites to your Pinterest
account using the “Pin it” task bar button, or you can just browse the
Pinterest platform to discover, like, or “repin” content others have
already posted.

This visual aspect of the site is one reason why it’s captured the
interest of so many businesses, from retailers to photographers and
designers, who are using it as a portfolio or product catalog. Customers
and clients can say which products they love (shoes, bottles of
alcohol, furniture … you name it) and want to buy for themselves, and
their friends can further the endorsement by pinning the pictures to
their own walls.

Pinterest is the visual bookmarking website that allows you pin image and product. it is most popular sites and increase your sites visibilities.People can follow you or your pinboards on Pinterest.