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One of the biggest problems in the world of mobile marketing integration is that too many businesses view mobile marketing as merely an extension of Internet Marketing instead of its own new universe.

If more and more of your target market and customer base will be transitioning to mobile technology for their World Wide Web access, isn't it crucial for your business to anticipate this shift and build a mobile presence that can handle heavy traffic and specialized demands?

Mobile marketing is taking your message to today's cellphones, SmartPhones, tablet PCs and other mobile devices that are tucked into purses, pockets and other easy-to-reach locations across the entire globe.



Contents at a Glance

Making the Move Into Mobile Marketing.
What is Mobile Marketing?
Mobile Marketing Trends.
Putting it All Into Perspective.
The Advantages of Mobile Marketing.
The Mobile Website: Why You Need One
Introducing Mobile App Marketing
The QR Code
Putting it All Together
Tracking Your Marketing

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