Best Blackhat Forum

Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever by Ric Dragon

2012 | ISBN: 0071790497 | English | 224 Pages | EPUB | 3 MB











Manage all your social media marketing efforts with repeatable, improvable processes



Winner of a 2013 Small Business Book Award for Social Media



“In studying social media we must also embrace social sciences.
Sociology, psychology, neuroscience, statistical analysis, ethnography,
as well as marketing are at the source of Social Marketology, and Dragon
explains how and why it matters to business.”

—Brian Solis, author of Then End of Business as Usual



“There is no longer any doubt that social media is one of the key
digital trends that are reshaping today’s industries, brands, and
customer networks. Ric Dragon’s immensely practical guide will help you
get the most out of your own social media investment by identifying the
processes and best practices that build real and valuable business
relationships. Read it, and use it, today!”

—David Rogers, bestselling author of The Network is Your Customer



“If you think Facebook, Twitter, and the like are simply trends or fads,
you’re missing the bigger picture. Consumers are more connected than
ever before, and they are highly untethered (thanks to smartphones and
tablets). Now that we’re past the whole ‘Do I really need social media
for my business?’ Ric is here with Social Marketology, a smart look at
how to get social media organized for your business.”

—Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation