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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers (1st Edition) by Dan Siroker, Pete Koomen

English | 2013 | ISBN: 1118536096 | 208 pages | EPUB | 3 MB











A guide to delivering a better user experience through A/B testing

A/B Testing outlines a simple way to test several different versions of a
web page with live traffic, and then measure the effect each version
has on visitors. Using A/B testing you can determine the most effective
way to increase conversion rate—the rate at which visitors convert into
customers. The average conversion rate across the web is only 2%. That
means 98% of visitors to most websites don't end up converting. Using
A/B testing, companies can improve the effectiveness of their marketing
and user experience and in doing so can sometimes double or triple their
conversion rates.



In the past, marketing teams were dependent on IT and engineering to
implement A/B tests, and that proved to be a costly bottleneck. Today,
the market for A/B testing is growing very fast, in no small part due to
this transition from IT to marketing.



Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers

Details a roadmap for how to use A/B testing to personalize your
customer's web experience and a practical guide to start A/B testing
today

Authors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an
user-friendly testing system that more than 2,000 organizations use

Marketers and web professionals will become obsolete if they don't
embrace a data-driven approach to decision making. This book shows you
how, no matter your technical expertise.