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Web Analytics 2.0 - Avinash Kaushik

Here’s how Avinash defines Web Analytics 2.0…
It is:

- the analysis of qualitative and quantitative data from your website and the competition,
- to drive a continual improvement of the online experience of your customers and prospects,
- which translates into your desired outcomes (online and offline).

The book covers the depth and breadth that the above definition entails. It contains specific analytical strategies you can use to unleash your inner Analysis Ninja, how to create truly data driven organization by decimating the barriers that stand in the way of progress.

You’ll be delighted, the book does not shy away from tackling the toughest of the tough web analytics challenges. Multi channel analytics, social media measurement, multichannel campaign attribution analysis, mobile analytics, and so much more.

So…in addition to God if you want to bring insightful data to the table you'll find Web Analytics 2.0 to be just the book you need.

In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.

While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today's quickly evolving web technologies and trends—including social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.

- Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysis
- Quantify the holistic economic value of your website and measure macro and micro conversions for ecommerce, non-ecommerce, and B2B websites
- Profit from analytical methodologies that attack the holy trinity of search: internal site search, pay-per-click marketing, and search engine optimization
- Pinpoint the most relevant Key Performance Indicators for your organization and create actionable dashboards that drive change
- Master crucial emerging analytics fields including Twitter®, YouTube®, blogs, mobile, and rich-media analytics
- Leverage experimentation and testing to create truly customer-centric websites and innovate by failing faster
- Create data-driven bosses and organizations, and cultivate the skills and background you need for a successful analytics career

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