03-20-2014, 11:06 AM
Brant Cooper and Patrick Vlaskovits - The Entrepreneur's Guide to Customer Development
![[Image: 84be97a232413b718eed8d9b82d5caab.png]](http://i59.fastpic.ru/big/2014/0318/ab/84be97a232413b718eed8d9b82d5caab.png)
Brant Cooper and Patrick Vlaskovits - The Entrepreneur's Guide to Customer Development [eBook (PDF)]
Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.
Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want ;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.
![[Image: 6cb13a05706eb5cb7f3d412eb2754429.gif]](http://i59.fastpic.ru/big/2014/0304/29/6cb13a05706eb5cb7f3d412eb2754429.gif)
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Brant Cooper and Patrick Vlaskovits - The Entrepreneur's Guide to Customer Development [eBook (PDF)]
Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.
Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want ;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.
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