03-17-2014, 02:26 PM
The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
Your firm is great at bringing in new customers. But what do you do with
them once you have them? Try to up sell more products and services? Or
do you have a strategy for extracting a different kind of value from
customers, one that may prove to be even more powerful than the up sell?
![[Image: 5160oGvIoXL._SY344_PJlook-inside-v2,TopR...3,200_.jpg]](http://ecx.images-amazon.com/images/I/5160oGvIoXL._SY344_PJlook-inside-v2,TopRight,1,0_SH20_BO1,204,203,200_.jpg)
In The Hidden Wealth of Customers, Customer Strategy Group CEO
Bill Lee offers a compelling vision for a return on relationship with
your most valued customers. A different type of ROI, this strategy of
maximizing the relationship itself with existing customers is a modern
approach to customer relations, one that will net increased business
advantage.
The goal is to use a community marketing approach to
engage this critical audience so they help to create value for the firm.
When done right, these customers will prospect for you, while also
improving product adoption, satisfaction, and long-term loyalty and they
will do all this with more credibility than anyone in your firm.
Drawing from a wide variety of examples and case studies, The Hidden
Wealth of Customers is a blueprint for making more out of your most
promising relationships with existing customers.
“If you are looking for ways to deepen your relationship with your
customers, this book will definitely give you some great ideas and some
strong recommendations on how to track and measure your efforts.” —
Business 2 Community (business2community.com)
“If you are looking for ways to deepen your relationship with your customers, this book
will definitely give you some great ideas and some strong recommendations on how to
track and measure your efforts.”
— Social Media, Marketing and Musings (margieclayman.com)
Bill Lee's The Hidden Wealth of Customers is one of most insightful business books I've
read this year. As I described in my Forbes interview with Bill [...], he posits useful
strategies that go above and beyond the established wisdom for how to cement customer
loyalty. He uses ample case studies with real, behind-the-scenes information about
companies like Salesforce.com and the innovative tactics they use to
make themselves indispensable to their customers. I think most business
owners or executives can learn a great deal from this book and would
recommend it highly. — Dorie Clark, Forbes Online Columnist
“I'm willing to bet that most companies don’t know who their ‘rock star’
customers are, and are missing a big piece of their future revenue
engine as a result. This much-needed book shows how to capture that
missing piece.” — Brian Householder, Senior Vice President, Worldwide
Marketing and Business Development, Hitachi Data Systems
“As with many business books, I had originally planned to skim this one.
However, I was hooked after the first chapter. Lee covers some great
concepts very well. Unfortunately, I can’t associate my name with the
book, because two of the firms prominently mentioned are key competitors
of ours.” — Chief Customer Officer, a Fortune 500 firm
“Since 2007, corporate America has been focused first on survival and second on
expense reduction as a means to growing profitability. Revenue growth
has now reclaimed its rightful role as a top priority. This book will
challenge business leaders to tap a superb revenue engine that’s right
under their noses.” — Julia Wellborn, Executive Vice President, Wealth
Management, Comerica
“Bill Lee tears down myths and applies his own principles to innovate the most
fundamental relationship in commerce: the customer. Regardless of what relationship your
organization has with its customers, you’ll come away with new ideas and
a motivation to engage with customers far more profitably.” — Robert
Hillard, Technology Lead Partner, Deloitte Australia; author, Information-Driven Business
“Managing customers as an asset of your business is a key strategic
focus of companies that thrive in good times and bad. This book will
help you steer your business toward that critical path to prosperity and
growth.” — Jeanne Bliss, President, CustomerBliss; former Chief
Customer Officer, Microsoft; and author, Chief Customer Officer
"Finally! Someone has written the definitive work on how to leverage our
best referral sources--our customers. Bill Lee's seminal work outlines
one of the most important things business leaders will need to do to
recover from the recent economic turmoil: join the customer revolution.
Conventional approaches haven't worked in the past four years, so clearly we need
something new. We need ways to market our products, penetrate foreign
markets, and leverage customers' loyalty. Lee's step-by-step approach
gives us new tools to consider customers our most powerful sales force."
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Get It:
hit the add reputation link and make mirrors:
Your firm is great at bringing in new customers. But what do you do with
them once you have them? Try to up sell more products and services? Or
do you have a strategy for extracting a different kind of value from
customers, one that may prove to be even more powerful than the up sell?
In The Hidden Wealth of Customers, Customer Strategy Group CEO
Bill Lee offers a compelling vision for a return on relationship with
your most valued customers. A different type of ROI, this strategy of
maximizing the relationship itself with existing customers is a modern
approach to customer relations, one that will net increased business
advantage.
The goal is to use a community marketing approach to
engage this critical audience so they help to create value for the firm.
When done right, these customers will prospect for you, while also
improving product adoption, satisfaction, and long-term loyalty and they
will do all this with more credibility than anyone in your firm.
Drawing from a wide variety of examples and case studies, The Hidden
Wealth of Customers is a blueprint for making more out of your most
promising relationships with existing customers.
“If you are looking for ways to deepen your relationship with your
customers, this book will definitely give you some great ideas and some
strong recommendations on how to track and measure your efforts.” —
Business 2 Community (business2community.com)
“If you are looking for ways to deepen your relationship with your customers, this book
will definitely give you some great ideas and some strong recommendations on how to
track and measure your efforts.”
— Social Media, Marketing and Musings (margieclayman.com)
Bill Lee's The Hidden Wealth of Customers is one of most insightful business books I've
read this year. As I described in my Forbes interview with Bill [...], he posits useful
strategies that go above and beyond the established wisdom for how to cement customer
loyalty. He uses ample case studies with real, behind-the-scenes information about
companies like Salesforce.com and the innovative tactics they use to
make themselves indispensable to their customers. I think most business
owners or executives can learn a great deal from this book and would
recommend it highly. — Dorie Clark, Forbes Online Columnist
“I'm willing to bet that most companies don’t know who their ‘rock star’
customers are, and are missing a big piece of their future revenue
engine as a result. This much-needed book shows how to capture that
missing piece.” — Brian Householder, Senior Vice President, Worldwide
Marketing and Business Development, Hitachi Data Systems
“As with many business books, I had originally planned to skim this one.
However, I was hooked after the first chapter. Lee covers some great
concepts very well. Unfortunately, I can’t associate my name with the
book, because two of the firms prominently mentioned are key competitors
of ours.” — Chief Customer Officer, a Fortune 500 firm
“Since 2007, corporate America has been focused first on survival and second on
expense reduction as a means to growing profitability. Revenue growth
has now reclaimed its rightful role as a top priority. This book will
challenge business leaders to tap a superb revenue engine that’s right
under their noses.” — Julia Wellborn, Executive Vice President, Wealth
Management, Comerica
“Bill Lee tears down myths and applies his own principles to innovate the most
fundamental relationship in commerce: the customer. Regardless of what relationship your
organization has with its customers, you’ll come away with new ideas and
a motivation to engage with customers far more profitably.” — Robert
Hillard, Technology Lead Partner, Deloitte Australia; author, Information-Driven Business
“Managing customers as an asset of your business is a key strategic
focus of companies that thrive in good times and bad. This book will
help you steer your business toward that critical path to prosperity and
growth.” — Jeanne Bliss, President, CustomerBliss; former Chief
Customer Officer, Microsoft; and author, Chief Customer Officer
"Finally! Someone has written the definitive work on how to leverage our
best referral sources--our customers. Bill Lee's seminal work outlines
one of the most important things business leaders will need to do to
recover from the recent economic turmoil: join the customer revolution.
Conventional approaches haven't worked in the past four years, so clearly we need
something new. We need ways to market our products, penetrate foreign
markets, and leverage customers' loyalty. Lee's step-by-step approach
gives us new tools to consider customers our most powerful sales force."
Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the freebie section.
Get It:
Magic Button :
hit the add reputation link and make mirrors: