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Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012


“We’re surrounded by people who are busy getting their ducks in a row,
waiting for just the right moment. . .. Getting your ducks in a row is a
fine thing to do. But deciding what you are going to do with that duck
is a far more important issue.”
—From the blog post "Whatcha Gonna Do with That Duck?"

Seth Godin is famous for bestselling books such as Purple Cow
and cool entrepreneurial ventures such as Squidoo and the Domino
Project. But to millions of loyal readers, he’s best known for the daily
burst of insight he provides every morning, rain or shine, via Seth’s
Blog. Since he started blogging in the early 1990s, he has written more
than two million words and shaped the way we think about marketing,
leadership, careers, inno­vation, creativity, and more. Much of his
writing is inspirational and some is incendiary.





Collected here are six years of his best, most entertaining, and most
poignant blog posts, plus a few bonus ebooks. From thoughts on how to
treat your customers to telling stories and spreading ideas, Godin
pushes us to think smarter, dream bigger, write better, and speak more
honestly. Highlights include:

• A marketing lesson from the Apocalypse
• No, everything is not going to be okay
• Organized bravery
• Choose your customers, choose your future
• Paying attention to the attention economy
• Bandits and philanthropists

Godin writes to get under our skin. He wants us to stand up and do
something remarkable, outside the standards of the industrial system
that raised us.

Made for dipping into again and again, Whatcha Gonna Do with That Duck? is
a classic for fans both old and new.

"This book had me at the introduction which was from a post written in
2004 where Seth Godin predicts the future, nails it and asks the
question, "What then?"

What if one book gave you everything you needed to ask yourself the right questions?
What if one book could teach you about caring more than the competition and why that matters?
What if one book helped you to understand where the world of business and marketing is headed?
What if one reading one book and taking action on it meant you had first mover advantage?
What if one book gave you the courage to start?

This is that book. Open it at any page and be inspired to do your best work and understand
how to share that work with the world."



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This should be a good read. Thanks

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Honestly, I don't get why some (not all) of the female population do this duck face thing. They look ridiculous.


lol

lol, I like the way you think.

--
Yeah, it's a strange phenomenon all these Duck Faces and Trout Pouts.

I fear for the future. The dumbing down is escalating.

Godin should have done a duckface for the book cover. lol

NC, thanks for the share and I too feel the dumbing down is escalating. I'm thinking that copywriters are going to be unemployed because the youth of today can't read. Sad state of affairs!

Does that mean I can do less writing now? YAY!!!

(09-28-2014 09:52 AM)NoJob Wrote: [ -> ]NC, thanks for the share and I too feel the dumbing down is escalating. I'm thinking that copywriters are going to be unemployed because the youth of today can't read. Sad state of affairs!

Thanks for the share NC.

if you're into marketing, you should get into reading what the the thought leaders have to say. Godin is a thought leader....
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