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Albert Book - Fundamentals Of Copy and Layout

Albert Book - Fundamentals Of Copy and Layout [eBook (PDF)]
Albert C. Book, C. Dennis Schick - Fundamentals Of Copy and Layout


Product Description


Here's all you need to write and design effective, powerful advertising for all forms of media. Fundamentals of Copy and Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy and Layout is must reading for students and practitioners alike.


From the Back Cover


In Fundamentals of Copy and Layout Albert C. Book and C. Dennis Schick share more than 40 year's experience in advertising-from the classroom to the boardroom, from sales to management. This book offers clear, concise information to lead you through the copy and layout process for advertisements in newspapers, consumer magazines, direct response, outdoor, television, radio, and interactive media. An essential resource for anyone in the field, this book highlights the philosophies of advertising's great names such as Bill Bembach, Leo Burnett, David Ogilvy, Jack Trout, Rosser Reeves, and others. This hands-on manual provides self-quizzes, assignments, and cases to let you try your hand at solving actual copy and layout problems. A comprehensive glossary rounds out the volume. Whether you are a seasoned advertising professional or an eager newcomer, Fundamentals of Copy and Layout is a must for your library.

Dowbload

Password:

Would someone please tell me what I am doing wrong. I downloaded the product from [Reported by Members as premium hosting that SUCK! Use MEDIAFIRE or MEGA.NZ :) !!!] but I can't open it. When asked for the password I enter {{{Blocked by Omni Potens, reason: reports from LEGIT GB STARTER}}} as instructed. I then get an error msg telling me the file is either corrupt or the password is wrong. I've downloaded the file three times and results are the same.

Am I supposed to go to feedurbrain and request a password or what? I'm confused and frustrated. A little help would work.

Thanks, alex44

Insert {{{Blocked by Omni Potens, reason: reports from LEGIT GB STARTER}}} in the box for password

Thanks for the quick response!
I've done that three times and still get this:
! C:\1 OPEN, MOVE, HOME\Bob Serling\Albert_Book_-_Fundamentals_Of_Copy_&_Layout.rar: CRC failed in the encrypted file Albert Book - Fundamentals Of Copy and Layout\Albert Book - Fundamentals Of Copy and Layout.pdf. Corrupt file or wrong password.

Is the file corrupt?

-alex44

---

Tried again and the same thing. I guess the file is corrupt. Unless the wrong password was entered by whomever shared this. I'll come back another day.

Thanks anyway, alex44