03-14-2014, 08:32 PM
Dave Trott - Predatory Thinking [3 ebooks ( PDF, MOBI, EPUB )]
![[Image: YTUwL75.jpg]](http://i.imgur.com/YTUwL75.jpg)
Dave Trott - Predatory Thinking [3 ebooks ( PDF, MOBI, EPUB )]
![[Image: wnsx.png]](http://img11.imageshack.us/img11/5715/wnsx.png)
Two explorers are walking through the jungle.
Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of running shoes out of his backpack.
�You�re crazy, you�ll never out-run a tiger,� says the other explorer.
�I don�t have to out-run the tiger,� he replies.
�I just have to out-run you.�
Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it � changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott�s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
![[Image: c92fd2ab66bdd5f18d854798d47db51c.png]](http://i57.fastpic.ru/big/2014/0311/1c/c92fd2ab66bdd5f18d854798d47db51c.png)
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Dave Trott - Predatory Thinking [3 ebooks ( PDF, MOBI, EPUB )]
Two explorers are walking through the jungle.
Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of running shoes out of his backpack.
�You�re crazy, you�ll never out-run a tiger,� says the other explorer.
�I don�t have to out-run the tiger,� he replies.
�I just have to out-run you.�
Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it � changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott�s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
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