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Dan Kennedy - 2008 Super Conference - LIVE [30 CDs (MP3) + 1 DVD (AVI)]
At this LIVE - 2008 Annual Marketing and Moneymaking Super Conference
and Members' Convention.... you will learn.

Dan says�
My friend, the late Foster Hibbard, said that the only thing more people are more inhibited about, scared of and controlled by than sex is money. I would further say that the aspect of money that most businesspeople are most inhibited about, scared of and controlled by than any other is 'price'.

"The area where I've had the combination of the most impact and the most immediate impact in the most businesses has actually not been direct-response marketing or copy that sells; it is 'price'. Often 'price' is the path to stored value, hidden or overlooked opportunities, marketplace and competitive advantage, and even personal liberty for businesses' owners. By exploring price strategies, we find our way to other opportunities to unleash enormous profit boosting opportunities in a client's business.

"I constantly tell people: if you are in a 'commodity' or commoditized business � GET OUT. I don't mean actually leaving the category of business you are in and embarking on an entirely new career. I mean creatively reinventing the business to be perceived differently than all other businesses in the category, so customers, clients or patients stand in line waiting, even literally begging you to accept them, rather than viewing you as interchangeable. This is extremely important. It is about a shift in POWER that must precede dramatic improvements in PROFIT. Sometimes changes in price strategies can be used to spearhead these changes. Other times, changes in price that favor the owner follow these other changes.

"Consider the chocolate chip cookie or steak. These are ordinary commodities readily available within 15 minutes of just about everybody anywhere in America. You can buy cookies at the supermarket, convenience stores, drug stores or pay a higher price for them at bakeries or cookie stores in malls or pay even higher prices for them at a Starbucks� or pay even higher prices to have them Federal Expressed to you at your home or office from Mrs. Fields� or other purveyors. You can get a steak burrito at Taco Bell� , a steak-burger at Dennys�, a steak dinner at Applebees� or, for higher price, at Outback�, or for higher price still at Mortons� or Ruth Chris� or you can buy steaks at your supermarket or pay more at the butcher shop or pay more to have them FedEx'd from Omaha Steaks� or pay about 50% more than that to have them FedEx'd from Allen Brothers�. If price controlled buyers' behavior, these broad ranges of prices would not be able to exist. You will be tempted to point out that you are not in the cookie business. Pfui. EVERY business, without exception, is subject to a broad range of price. Sleep can be had at Motel-6 or at the Four Seasons or better. EVERY business


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