02-27-2014, 06:42 AM
Team Tree House - How to Run a Web Design Business
MP4 | AVC at 296 Kbps 640 x 360 30 fps | AAC at 107 Kbps 2 channels 48.0 KHz | 289 MB
Genre: internet Business eLearning | Author: Paul Boag | Language: English
Paul Boag co-founder of web design agency Headscape explains the
important steps behind running a successful design business or freelance
practice. Understanding the fundamentals of marketing promotion sales
and how to manage client relationships can allow you to get your work
done and create the business that best suits your lifestyle.
Marketing and Promotion
Running any successful business means using marketing and promotion to
attract the right audience and compelling them to use your services. In
this stage Paul Boag discusses how web design agencies can learn from
what doesnt work the importance of specializing your approach and how to
appeal to a target audience through social media and other channels.
Sales and Pitching
One challenge facing freelancers and agencies alike is determining how
much to charge for their services. In this stage Paul Boag explains how
to consider alternate pricing methods write a winning proposal and the
art of pitching your services to a prospective client.
Client Services
Freelancers and web design agencies must understand that building
relationships can be just as important for their business as building
websites. In this stage Paul Boag describes how effective communication
can improve client relationships along with your sales and finances.
Growing Your Business
When a business is growing it can be a good problem to have. However the
key to staying in business is understanding how to manage - or perhaps
limit - your growth. In this stage Paul Boag discusses issues related to
personnel office space and planning for the future.
A Lifestyle Choice
Businesses can only run if the people running them are happy. When a job
becomes too much of a hassle the desire to continue can disappear
quickly. In this stage Paul Boag explains the challenges of becoming
your own boss and how money people and clients can affect your
perspective on the business.
Getting Work Done
Amidst all the project management and channels of communication to deal
with freelancers and agencies still need to get their work done. In this
stage Paul Boag discusses how staying organized is key to remaining
productive and how outside distractions - even from the client - can
limit success.
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