02-20-2014, 04:02 AM
Hi,
I run a direct mail campaign in the Health and Fitness field.
We ship out real books, equipment, all of it.
Our clients love us!
What's the issue then?
Well with the restrictions Yahoo, AOL, News Sites (basically anywhere with scale)
on the banners ... it's impossible for us to make any profit.
Banners with shirtless men ... we'd get a 1.4% CTR ... 1.4 ... and we'd do just fine.
Then they tightened up the reigns and now we're at a .16
We NEED to go to email marketing.
But we're not sure how to go about it.
(We can't drive traffic to an opt in page .... the numbers don't work... we still run it
the same issues)
Does anyone have any ideas?
Very open to everything.
Jeremy
I run a direct mail campaign in the Health and Fitness field.
We ship out real books, equipment, all of it.
Our clients love us!
What's the issue then?
Well with the restrictions Yahoo, AOL, News Sites (basically anywhere with scale)
on the banners ... it's impossible for us to make any profit.
Banners with shirtless men ... we'd get a 1.4% CTR ... 1.4 ... and we'd do just fine.
Then they tightened up the reigns and now we're at a .16
We NEED to go to email marketing.
But we're not sure how to go about it.
(We can't drive traffic to an opt in page .... the numbers don't work... we still run it
the same issues)
Does anyone have any ideas?
Very open to everything.
Jeremy