03-07-2014, 04:31 AM
(02-13-2014 12:27 PM)voodo Wrote: [ -> ]Many Thanks NC, I CONSIDER Robert Boduch up there with the GREATS like Gary Halbert, yet there are hardly any reviews at amazon...Great review, exactly why I'm extremely picky about what I have in my library and what I share.
Here's a 4 stare review, anyway Guys download this gem of a book FAST!
****REVIEW****
I'll admit that I don't part with $30 or so, easily. Not for a book
about sales letters, anyway. I mean, the information is online,
sometimes for free... right?
Well, I took a chance with this book
because it had been highly recommended to me. I need to do more
business online, and though I can write blogs, articles and books... I'm
frankly terrible with sales letters.
I've tried the free
information that's online. I've bought sales letter templates and
generators. I've bought $7 reports and $27 reports, and they were okay,
short-term. But, after a whole lot of other people wrote their sales
letters using the same template/generator/report, my offers started
looking like everyone else's.
Sales plummeted.
Not. Good. At. All.
It was time to learn how sales letters really work, and that's what this book taught me.
This
book saved me many times the cover price, right away. The sales
formulas (the step-by-step approaches to simple, effective sales
letters) that start on page 94 are worth their weight in gold... perhaps
literally. I skimmed them, saw what they all had in common, and the
lights turned on for me.
I suddenly understood how sales letters
are supposed to work, and how to construct my own with a unique and
authentic voice. I stopped feeling like a cousin to a failed used car
salesman.
I can't begin to describe the many "ah-HA!" moments
that occurred as I read this book. In addition, the worksheets help me
focus on what's important, gather the information that will make a
difference to my customers, and put a genuinely good sales letter
together.
See, I'm someone who either says too little (I'm an
artist, and I'm rarely comfortable "selling" stuff to someone) or I tell
them far more than they ever needed to know... yet I still leave out
what's really important.
This book keeps me on track, saying
what's important. I don't waste my time (or my readers') by blathering
on about... well, things that don't really matter.
It's not just
how much I've spent on other sales-related products that only worked
briefly (if at all). It's about the sales I missed by not knowing what I
was doing.
That all changed when I read this book. Whew!
This book is definitely worth owning, whether you're new to online marketing
or -- like me -- someone who's tried many other approaches that didn't
really work.
As you've said, it's easy to get bogged down in bullshit especially surfing around the net looking for free shit. The WSO forum is a perfect example of complete bullshit. And the real danger there is that there's so much info being pumped out and the large majority of it is rehashed, untested, theory, which is a dangerous thing when you allow that into your mindset as well as business.
How many people just haphazardly implement things that they've found in some WSO? Just because it's slapped up under a ridiculous graphic intense sales letter and fancy cover they assume it's good information. Then they complain when they are still broke, working ridiculous hours and not making anything worthwhile. Chase the next shiny WSO bullshit object and start all over again. You can see this in a lot of the threads in this forum. People chasing "tactics" and tricks that make a few bucks here and there instead of focusing on building a long terms business that will be evergreen. It amazes me because I see it every single day. Nickle and dime crap.
Learn the fundamentals of copywriting and marketing and you'll be able to write your own ticket for the rest of your life.