06-13-2017, 10:44 PM
Clayton Makepeace is SOLID GOLD. BBHF members should even check out his little site that is packed with free goodies. Just inspiring. Appears the last post was by his wife 'Wendy “The Redhead” Makepeace' and she's his general manager. Quote, "She’s also a redhead and rides her own big-block Harley, which is cool." hahaha Real take charge kind of gal!
http://www.makepeacetotalpackage.com/
Under Copywriter Tools Nav bar look at the Interviews with Top Copywriters and see who's there:
-Gary Bencivenga
-Bob Bly
-Parris Lampropoulos
-Carline Anglade-Cole
-Arthur Johnson
-Kent Komae
Then you got Direct Response Glossary. Here is only letter 'A':
Direct Response Glossary
ACTION DEVICES: Copy planted throughout a direct mail package that urges the reader to respond immediately – typically by calling a toll-free telephone number or completing and returning the response device (order form).
ACTIVES: 1) Members or subscribers who have not yet expired. 2) Customers who have made purchases within a given time frame. In many companies, active customers are defined as customers who have made a purchase in the preceding 12 months.
ACQUISITION COST: The cost associated with generating a new customer. Example: If we spend $500 to mail 1,000 pieces and get a 1% return, that’s 10 customers – so our Acquisition Cost is $50 per customer.
ADVERTISING MEDUIM: Refers the specific way in which your ad is delivered to the prospect. Examples of different mediums are the mail, TV, radio, the Internet, billboards and more. The medium in which your ad is run plays a huge role in everything that you consider in the process of creating a promotion.
ADVERTORIAL: The process of blending advertising with free information. The term is literally a synergy between the words ‘advertisement’ and ‘editorial’ – and it developed when advertisers realized that if they made their ads look like editorial articles, and provided the prospect with valuable free information, readership would be increased. And not only readership but response increases, because the valuable information drives the prospect deeper into the ad. This makes him more likely to buy.
ADVOCATE: When you stand up for your prospect, or when your editor or spokesperson stands up for him, this is referred to as advocacy. Clayton is a firm believer in the editor or spokesperson being an advocate for the prospect – that he demonstrate a commitment to the prospect’s needs, feelings, challenges and well being. For example, Dr. Martin Weiss and Dr. Julian Whitaker – two spokespeople Clayton has written for – are strong advocates for the prospect. Both are extremely committed to the prospect’s safety and success, even if it means going up against some of the strongest, most powerful institutions in the world.
AFFILIATE: An Internet marketing term used to designate a company or individual who promotes your product for a percentage of sales. For example, a company may put one of your banner ads on their site, and then collect a percentage of the sales that ad leads to. Or an affiliate may send out e-mails for your product launch to their list, and collect as much as 40-50% of the sales from the product. Affiliate marketing is powerful precisely because it’s so win-win: You get to access large quantities of target prospects without paying money upfront. And you only pay after you make sales. So there’s little or no risk to you – and your affiliate partner gets to sell your product without the cost of product development, overhead or any of the other expenses that go along with running your business.
APPEAL: Another way of talking about a benefit. Some of your benefits will have stronger appeal to target prospects than others.
ASSIGNMENT: A term for a copywriting job or project.
ATTRITION: A reduction in response to a promotion or mail list due to repeated use.
AVERAGE UNIT OF SALE: (Also Average Sale or AS) The total revenue divided by the number of orders generated by a promotion. Also abbreviated as “AUS,” this number is often used by marketers to gauge the effectiveness of copy in selling prospects on placing larger orders.
AWARENESS: – Refers to how aware the prospect is of his desire for the benefits your product offers. This idea was introduced by Gene Schwartz, because your ad – especially your headline – must address the prospect’s level of awareness.
- Just a timeless place I enjoy browsing -RAZ
http://www.makepeacetotalpackage.com/
Under Copywriter Tools Nav bar look at the Interviews with Top Copywriters and see who's there:
-Gary Bencivenga
-Bob Bly
-Parris Lampropoulos
-Carline Anglade-Cole
-Arthur Johnson
-Kent Komae
Then you got Direct Response Glossary. Here is only letter 'A':
Direct Response Glossary
ACTION DEVICES: Copy planted throughout a direct mail package that urges the reader to respond immediately – typically by calling a toll-free telephone number or completing and returning the response device (order form).
ACTIVES: 1) Members or subscribers who have not yet expired. 2) Customers who have made purchases within a given time frame. In many companies, active customers are defined as customers who have made a purchase in the preceding 12 months.
ACQUISITION COST: The cost associated with generating a new customer. Example: If we spend $500 to mail 1,000 pieces and get a 1% return, that’s 10 customers – so our Acquisition Cost is $50 per customer.
ADVERTISING MEDUIM: Refers the specific way in which your ad is delivered to the prospect. Examples of different mediums are the mail, TV, radio, the Internet, billboards and more. The medium in which your ad is run plays a huge role in everything that you consider in the process of creating a promotion.
ADVERTORIAL: The process of blending advertising with free information. The term is literally a synergy between the words ‘advertisement’ and ‘editorial’ – and it developed when advertisers realized that if they made their ads look like editorial articles, and provided the prospect with valuable free information, readership would be increased. And not only readership but response increases, because the valuable information drives the prospect deeper into the ad. This makes him more likely to buy.
ADVOCATE: When you stand up for your prospect, or when your editor or spokesperson stands up for him, this is referred to as advocacy. Clayton is a firm believer in the editor or spokesperson being an advocate for the prospect – that he demonstrate a commitment to the prospect’s needs, feelings, challenges and well being. For example, Dr. Martin Weiss and Dr. Julian Whitaker – two spokespeople Clayton has written for – are strong advocates for the prospect. Both are extremely committed to the prospect’s safety and success, even if it means going up against some of the strongest, most powerful institutions in the world.
AFFILIATE: An Internet marketing term used to designate a company or individual who promotes your product for a percentage of sales. For example, a company may put one of your banner ads on their site, and then collect a percentage of the sales that ad leads to. Or an affiliate may send out e-mails for your product launch to their list, and collect as much as 40-50% of the sales from the product. Affiliate marketing is powerful precisely because it’s so win-win: You get to access large quantities of target prospects without paying money upfront. And you only pay after you make sales. So there’s little or no risk to you – and your affiliate partner gets to sell your product without the cost of product development, overhead or any of the other expenses that go along with running your business.
APPEAL: Another way of talking about a benefit. Some of your benefits will have stronger appeal to target prospects than others.
ASSIGNMENT: A term for a copywriting job or project.
ATTRITION: A reduction in response to a promotion or mail list due to repeated use.
AVERAGE UNIT OF SALE: (Also Average Sale or AS) The total revenue divided by the number of orders generated by a promotion. Also abbreviated as “AUS,” this number is often used by marketers to gauge the effectiveness of copy in selling prospects on placing larger orders.
AWARENESS: – Refers to how aware the prospect is of his desire for the benefits your product offers. This idea was introduced by Gene Schwartz, because your ad – especially your headline – must address the prospect’s level of awareness.
- Just a timeless place I enjoy browsing -RAZ