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Webs of Influence: The Psychology of Online Persuasion


As legions of businesses scramble to set up virtual-shop, we face an unprecedented
level of competition to win over and keep new customers online. At the forefront of this
battleground is your ability to connect with your customers, nurture your relationships
and understand the psychology behind what makes them click.



In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of
psychology, neuroscience and behavioural economics to bring you the latest developments,
cutting edge techniques and fascinating insights that will lead to online success.

Webs of Influence delivers the tools you need to develop a compelling, influential and
profitable online strategy which will catapult your business to the next level – with dazzling
results.




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