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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day
will introduce you to the basics, demonstrate how to manage details and
describe how you can track results. Case studies, step-by-step guides,
checklists, quizzes and hands-on tutorials will help you execute a
social media marketing campaign in just one hour a day. In addition,
learn how to integrate social media metrics with traditional media
measurements and how to leverage blogs, RSS feeds, podcasts, and
user-generated content sharing sites like YouTube.

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