02-01-2014, 03:43 PM
Little Red Book of Selling: 12.5 Principles of Sales Greatness
"This isn't just a red book; it's a Red Bull of high-energy sales tips and counsel.
-- David Dorsey, The Wall Street Journal "
![[Image: mindset-learn-jeffrey-gitomer-little-red...elling.jpg]](http://mindsetmax.com/wp-content/uploads/mindset-learn-jeffrey-gitomer-little-red-book-of-selling.jpg)
If salespeople are worried about how to sell, Gitomer (The Sales Bible)
believes they are missing out on the more important aspect of sales: why
people buy. This, he says, is "all that matters," and his latest book
aims to demystify buying principles for salespeople. From the red cloth
cover to the small trim size to the amusing (but not cloying) cartoons
on almost every page, this is an appealing and accessible book. The
author is obviously enthusiastic, if not manic, about sales, and though
some of his mantras verge on hokey, much of his prose is straightforward
and realistic.
Each chapter includes a mini table of contents, pull
quotes and takeaway sound bites, examples of typical whines from
salespeople (e.g., "the client said they spent their whole budget")
paired with a positive response (e.g., "Decision makers make the budget.
Non-decision makers spend the budget"), and plenty of advice and ideas
that can be taken in and studied as a whole or referred to at random for
inspiration.
![[Image: jeffrey2-e1289358836491-300x161.jpg]](http://richardabourque.com/wp-content/uploads/2010/11/jeffrey2-e1289358836491-300x161.jpg)
Password requests will be ignored. It's been answered a thousand times already. Search the forum or read the TOP of the freebie section.
Get It:
![[Image: down_pointed_finger_7931700.png]](http://s9.postimg.org/omtbznz9n/down_pointed_finger_7931700.png)
"This isn't just a red book; it's a Red Bull of high-energy sales tips and counsel.
-- David Dorsey, The Wall Street Journal "
If salespeople are worried about how to sell, Gitomer (The Sales Bible)
believes they are missing out on the more important aspect of sales: why
people buy. This, he says, is "all that matters," and his latest book
aims to demystify buying principles for salespeople. From the red cloth
cover to the small trim size to the amusing (but not cloying) cartoons
on almost every page, this is an appealing and accessible book. The
author is obviously enthusiastic, if not manic, about sales, and though
some of his mantras verge on hokey, much of his prose is straightforward
and realistic.
Each chapter includes a mini table of contents, pull
quotes and takeaway sound bites, examples of typical whines from
salespeople (e.g., "the client said they spent their whole budget")
paired with a positive response (e.g., "Decision makers make the budget.
Non-decision makers spend the budget"), and plenty of advice and ideas
that can be taken in and studied as a whole or referred to at random for
inspiration.
Password requests will be ignored. It's been answered a thousand times already. Search the forum or read the TOP of the freebie section.
Get It:
Magic Button :
