01-28-2014, 02:35 AM
Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success
Following in the bestselling footsteps of Little Red Book of Sales Answers,
Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way,
Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies
to build business and personal success.
As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a
thing or two about success. Here he has compiled some of his proven principles for
success and shows readers how to apply these to their lives. While these techniques
are most readily applied to sales, the skills that Jeffrey teaches go far beyond that:
they are the skills needed to thrive in one's career and life. And when the reader
has mastered the principles, Jeffrey goes one step further and challenges the reader
not just to do what they say, but to "live" the principles. He offers simple steps to put
(and keep) them in practice in every aspect of life.
![[Image: 2940016296203_p0_v1_s260x420.JPG]](http://img2.imagesbn.com/p/2940016296203_p0_v1_s260x420.JPG)
[b]What is CHA-CHING? [/b]
Cha-Ching! is a sound familiar to all.
Cha-Ching! is the sound of a cash register ringing up a sale.
Cha-Ching! is the sound of achievement.
Cha-Ching! is the sound of motivation and inspiration.
Cha-Ching! is the sound of money.
Cha-Ching! is the sound of wealth.
Cha-Ching! is the sound of fulfillment.
Cha-Ching! is the sound of music...Music
that makes you feel great every time you hear it. Not just rhythm,
Cha-Ching! sets the tone for more Cha-Chings! and gives you the
self-confidence that if you have rung the register once, you can ring it
again, and again (and again).
Cha-Ching! is the sound of success...The
continued achievement, motivation, and inspiration -- adding up to a
sweet choir of melodic sweetness. It's the sweet sound of success.
What's your sound of success?
Buy Cha-Ching! and make your own music, dance to your own rhythm, and ring your own register. The CASH register.
John
Patterson is the man who bought the patent for the cash register in 1880
and formed The National Cash Register Company (NCR.) He was a great
businessman. Unfortunately, however, not much was written about him
until Gitomer brought his words back to life.
It does annoy me, however, that the author has brought this same book out many times under slightly different titles.
Patterson's Principles are worth keeping on your desk. Here's a list of the 32.5 principles covered in the book:
1. Think!
2. Self-belief
3. Positive mental attitude is determined by you. Not others.
4. Boot camp separates the winner from the wanna-be winner.
5. Survival and success are a combination of knowing and doing.
6. Studying. The first discipline of knowledge.
7. Your library is the artisan well of knowledge.
8. Planning prevents wandering and provides direction.
9. Use "today time management."
10. Prospect for probably purchasers to build your business organically.
11. Increase business connections to increase sales.
12. Creating the demand converts selling to buying.
13. A prepared demonstration means personalized.
14. Gain interest with information about the customer.
15. Questions lead to answers. Answers lead to harmony. Answers lead to productivity. Answers lead to customers.
16. Listening leads to understanding
17. Less sell-talk-time lead to more-buy-time.
18. Your message must be as compelling as your product to engage anyone - especially your customer.
19. An objection is the gateway to a sale.
20. Selling is not manipulating; selling is harmonizing.
21. Complete the sale with an agreement to buy and be certain to give them a receipt
22. Service is the reputation for the next sale. And the basis for a loyal customer.
23. Extra service leads to the "testimonial word."
24. Referrals are better earned than asked for.
25. Advertising brings awareness. Testimonial advertising brings customers.
26. Success in business is not just about people, it's about GREAT people.
27. Competition means prepare to be your best.
28. Recognize and thank those who have helped you succeed.
29. To get loyalty, you must GIVE loyalty.
30. Decide. It doesn't matter if it's right or wrong. Decide!
31. You become known by the actions you take. Take ethical actions.
32. If you have done your homework and prepared well, it will be evident in your success report card.
32.5 If it has been working for 100 years or more, don't even think about changing it.
About the Author
Jeffrey Gitomer is the world's #1 expert on selling. He is author of Little Green Book of Getting Your Way, as well as the WSJ and BusinessWeek bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless.
He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.
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Following in the bestselling footsteps of Little Red Book of Sales Answers,
Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way,
Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies
to build business and personal success.
As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a
thing or two about success. Here he has compiled some of his proven principles for
success and shows readers how to apply these to their lives. While these techniques
are most readily applied to sales, the skills that Jeffrey teaches go far beyond that:
they are the skills needed to thrive in one's career and life. And when the reader
has mastered the principles, Jeffrey goes one step further and challenges the reader
not just to do what they say, but to "live" the principles. He offers simple steps to put
(and keep) them in practice in every aspect of life.
[b]What is CHA-CHING? [/b]
Cha-Ching! is a sound familiar to all.
Cha-Ching! is the sound of a cash register ringing up a sale.
Cha-Ching! is the sound of achievement.
Cha-Ching! is the sound of motivation and inspiration.
Cha-Ching! is the sound of money.
Cha-Ching! is the sound of wealth.
Cha-Ching! is the sound of fulfillment.
Cha-Ching! is the sound of music...Music
that makes you feel great every time you hear it. Not just rhythm,
Cha-Ching! sets the tone for more Cha-Chings! and gives you the
self-confidence that if you have rung the register once, you can ring it
again, and again (and again).
Cha-Ching! is the sound of success...The
continued achievement, motivation, and inspiration -- adding up to a
sweet choir of melodic sweetness. It's the sweet sound of success.
What's your sound of success?
Buy Cha-Ching! and make your own music, dance to your own rhythm, and ring your own register. The CASH register.
John
Patterson is the man who bought the patent for the cash register in 1880
and formed The National Cash Register Company (NCR.) He was a great
businessman. Unfortunately, however, not much was written about him
until Gitomer brought his words back to life.
It does annoy me, however, that the author has brought this same book out many times under slightly different titles.
Patterson's Principles are worth keeping on your desk. Here's a list of the 32.5 principles covered in the book:
1. Think!
2. Self-belief
3. Positive mental attitude is determined by you. Not others.
4. Boot camp separates the winner from the wanna-be winner.
5. Survival and success are a combination of knowing and doing.
6. Studying. The first discipline of knowledge.
7. Your library is the artisan well of knowledge.
8. Planning prevents wandering and provides direction.
9. Use "today time management."
10. Prospect for probably purchasers to build your business organically.
11. Increase business connections to increase sales.
12. Creating the demand converts selling to buying.
13. A prepared demonstration means personalized.
14. Gain interest with information about the customer.
15. Questions lead to answers. Answers lead to harmony. Answers lead to productivity. Answers lead to customers.
16. Listening leads to understanding
17. Less sell-talk-time lead to more-buy-time.
18. Your message must be as compelling as your product to engage anyone - especially your customer.
19. An objection is the gateway to a sale.
20. Selling is not manipulating; selling is harmonizing.
21. Complete the sale with an agreement to buy and be certain to give them a receipt
22. Service is the reputation for the next sale. And the basis for a loyal customer.
23. Extra service leads to the "testimonial word."
24. Referrals are better earned than asked for.
25. Advertising brings awareness. Testimonial advertising brings customers.
26. Success in business is not just about people, it's about GREAT people.
27. Competition means prepare to be your best.
28. Recognize and thank those who have helped you succeed.
29. To get loyalty, you must GIVE loyalty.
30. Decide. It doesn't matter if it's right or wrong. Decide!
31. You become known by the actions you take. Take ethical actions.
32. If you have done your homework and prepared well, it will be evident in your success report card.
32.5 If it has been working for 100 years or more, don't even think about changing it.
About the Author
Jeffrey Gitomer is the world's #1 expert on selling. He is author of Little Green Book of Getting Your Way, as well as the WSJ and BusinessWeek bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless.
He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.
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