01-28-2014, 01:57 AM
Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere
There are many moments in life when you have to ask someone a critical
question that could determine your salary, whether you have a spouse,
whether you get a job—your entire future. Do you know how to get the
answer you want? Do you understand how much influence you actually have
over your fate? The truth is, how that person is going to respond
depends more on what's going on in your head than it does on what's
going on in theirs. Your expectations, the words you choose, the
environment in which you ask these questions—so many factors that you
control—can determine whether you hear a "yes" or a "no."
![[Image: 9781118602256_p0_v1_s260x420.JPG]](http://img1.imagesbn.com/p/9781118602256_p0_v1_s260x420.JPG)
Invisible Influenceshows you a step-by-step process to quietly persuade
others to choose you or your product. Based on new scientific
discoveries that reveal fascinating and unique approaches to influence,
this book shows how people process their feelings about products,
services, and people, and what mental shortcuts they use to make their
choices. You'll learn how to incorporate 52 techniques for subliminally
influencing others in order to sell, market, and communicate more
effectively, including how to:
-Use questions early in a conversation to give the person a sense of
control and you an opportunity to understand and deliver to their
expectations
-Know how much information to give to someone
-Determine what people lose if they don't do business with you, and then leverage that knowledge
-Use photos in order to make yours a familiar, and therefore more attractive, face
-Recapture someone's attention
-Use stories to explain what statistics can't
-Help other people find meaning in their own actions and decisions
-And much more!
Invisible Influence also includes a 10-step influence template that you
can follow for better results in negotiations. When you truly
incorporate how you think about and approach communicating with other
people, you'll find that you can persuade anyone, anytime, anywhere to
make decisions and take actions that benefit you.
About the Author
KEVIN HOGAN is a public speaker and corporate trainer, teaching about
persuasion, influence, body language, emotional intelligence,
communication, and motivation. In the last decade, he has become a body
language expert and unconscious influence expert to ABC, Fox, the
BBC,the New York Times,and many others. He holds a doctoral degree in
psychology and has studied extensively in the fields of influence,
hypnosis, and nonverbal communication.
![[Image: kevinhogan_bw_re_m.jpg]](http://www.kevinhogan.com/images/kevinhogan_bw_re_m.jpg)
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There are many moments in life when you have to ask someone a critical
question that could determine your salary, whether you have a spouse,
whether you get a job—your entire future. Do you know how to get the
answer you want? Do you understand how much influence you actually have
over your fate? The truth is, how that person is going to respond
depends more on what's going on in your head than it does on what's
going on in theirs. Your expectations, the words you choose, the
environment in which you ask these questions—so many factors that you
control—can determine whether you hear a "yes" or a "no."
Invisible Influenceshows you a step-by-step process to quietly persuade
others to choose you or your product. Based on new scientific
discoveries that reveal fascinating and unique approaches to influence,
this book shows how people process their feelings about products,
services, and people, and what mental shortcuts they use to make their
choices. You'll learn how to incorporate 52 techniques for subliminally
influencing others in order to sell, market, and communicate more
effectively, including how to:
-Use questions early in a conversation to give the person a sense of
control and you an opportunity to understand and deliver to their
expectations
-Know how much information to give to someone
-Determine what people lose if they don't do business with you, and then leverage that knowledge
-Use photos in order to make yours a familiar, and therefore more attractive, face
-Recapture someone's attention
-Use stories to explain what statistics can't
-Help other people find meaning in their own actions and decisions
-And much more!
Invisible Influence also includes a 10-step influence template that you
can follow for better results in negotiations. When you truly
incorporate how you think about and approach communicating with other
people, you'll find that you can persuade anyone, anytime, anywhere to
make decisions and take actions that benefit you.
About the Author
KEVIN HOGAN is a public speaker and corporate trainer, teaching about
persuasion, influence, body language, emotional intelligence,
communication, and motivation. In the last decade, he has become a body
language expert and unconscious influence expert to ABC, Fox, the
BBC,the New York Times,and many others. He holds a doctoral degree in
psychology and has studied extensively in the fields of influence,
hypnosis, and nonverbal communication.
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