01-25-2014, 12:27 PM
Words That Sell - Revised and Expanded Edition
![[Image: 51heryMBLGL.jpg]](http://ecx.images-amazon.com/images/I/51heryMBLGL.jpg)
Amazonian review:
"Recently I bought this book and immediately made some textual changes to
my company website based upon the contents of this and "Hot Button
Marketing" by Barry Feig. The two mixed together have already begun to
pay dividends in terms of conversions of visitors into prospects which
will lead to customers and/or partners.
The lessons I learned as I read some of the material:
1) You may believe you're using the right words to sell (as I did prior to
reading over the book), but there are always improvements that can be
made.
2) Have fun--if your current campaign isn't working as well
as you'd like, tweak the copy by using some of the suggestions in this
book to see if a different word sprinkled in here and there improves
things. It's interesting to see what a little change can do as enough
of them can add up to one big success over time.
In a nutshell, this book is a great reference to have handy regardless of what you're selling."
Get It:
Amazonian review:
"Recently I bought this book and immediately made some textual changes to
my company website based upon the contents of this and "Hot Button
Marketing" by Barry Feig. The two mixed together have already begun to
pay dividends in terms of conversions of visitors into prospects which
will lead to customers and/or partners.
The lessons I learned as I read some of the material:
1) You may believe you're using the right words to sell (as I did prior to
reading over the book), but there are always improvements that can be
made.
2) Have fun--if your current campaign isn't working as well
as you'd like, tweak the copy by using some of the suggestions in this
book to see if a different word sprinkled in here and there improves
things. It's interesting to see what a little change can do as enough
of them can add up to one big success over time.
In a nutshell, this book is a great reference to have handy regardless of what you're selling."
Get It:
Magic Button :
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