01-25-2014, 11:42 AM
The Bootstrapper's Bible
Starting out in 1986 with practically nothing, book packager and cyber
entrepreneur Seth Godin has created a new- and old-media business
that now employs 40 and generates around $5 million in annual revenue.
In The Bootstrapper's Bible: How to Start and Build a Business with a
Great Idea and (Almost) No Money, Godin shows precisely how his own
venture, and a slew of others like Dell Computer, Burton Snowboards,
Bose Corporation, Starbucks, and many lesser known companies, ultimately
managed to turn that nothing into something quite substantial.
"Bootstrappers built this country, and they continue to make it great,"
he writes. "Virtually every business--from IBM to the local
dry-cleaner--was bootstrapped, usually by people with far less smarts,
less money, fewer connections, and less vision than you have right
now."
He elaborates on specific practices that he believes are critical to
entrepreneurs who may have great ideas and boundless enthusiasm but lack
the financial resources to launch their businesses in the traditional way.
Writing in a clear and straightforward manner, he lays out Nine
Magical Rules (such as "Find people who care about cash less than you
do"), Ten Commandments (including "Don't forget where you came from"),
and lots of other helpful tips.
Author Seth Godin, a successful bootstrapper in his own right, tells
in fascinating detail his own story of how he built a multi-million-dollar
business with almost nothing. Godin also shares the inspirational stories
of dozens of others companies (from Dell Computer to Eddie Bauer) to
encourage budding bootstrappers to parlay a great idea into a profitable
business. Readers will want to soak up every one of Godin's "Nine Magic
Rules of Successful Bootstrapping," which include details on:
* Finding start-up funds and mentors
* Avoiding or surviving every small business pitfall
* Balancing work and home
* Being successful in the bootstrap phase and beyond
Get It:
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Starting out in 1986 with practically nothing, book packager and cyber
entrepreneur Seth Godin has created a new- and old-media business
that now employs 40 and generates around $5 million in annual revenue.
In The Bootstrapper's Bible: How to Start and Build a Business with a
Great Idea and (Almost) No Money, Godin shows precisely how his own
venture, and a slew of others like Dell Computer, Burton Snowboards,
Bose Corporation, Starbucks, and many lesser known companies, ultimately
managed to turn that nothing into something quite substantial.
"Bootstrappers built this country, and they continue to make it great,"
he writes. "Virtually every business--from IBM to the local
dry-cleaner--was bootstrapped, usually by people with far less smarts,
less money, fewer connections, and less vision than you have right
now."
He elaborates on specific practices that he believes are critical to
entrepreneurs who may have great ideas and boundless enthusiasm but lack
the financial resources to launch their businesses in the traditional way.
Writing in a clear and straightforward manner, he lays out Nine
Magical Rules (such as "Find people who care about cash less than you
do"), Ten Commandments (including "Don't forget where you came from"),
and lots of other helpful tips.
Author Seth Godin, a successful bootstrapper in his own right, tells
in fascinating detail his own story of how he built a multi-million-dollar
business with almost nothing. Godin also shares the inspirational stories
of dozens of others companies (from Dell Computer to Eddie Bauer) to
encourage budding bootstrappers to parlay a great idea into a profitable
business. Readers will want to soak up every one of Godin's "Nine Magic
Rules of Successful Bootstrapping," which include details on:
* Finding start-up funds and mentors
* Avoiding or surviving every small business pitfall
* Balancing work and home
* Being successful in the bootstrap phase and beyond
Get It:
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