01-13-2014, 08:40 AM
Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work
This book has some of the most proven successful classic ads you'll ever find.
John Caples (1900–1990) spent most of his long and successful career writing
and testing ads. He was such a brilliant copywriter that many agree he was a
genius. At the age of 25, Caples wrote what may be the greatest ad of all
time. It began with the headline, “They Laughed When I Sat Down At The Piano,
But When I started to Play…” The ad has been copied in one form or another ever since.
This is another classic that includes a ton of well tested swipes for all kinds of ads. This book sells for several hundred dollars and it's recommended by top copywriters for a reason.
David Ogilvy praised John Caples as, “...one of the most effective copywriters there has ever been.”
There's even a Caples awards that honors creative and advertising from all
over the world. It's supported all across the industry. http://www.caples.org/
Pay attention to this classic copywriting material. It's well TESTED and proven
through BILLIONS of dollars in sales.
150mb PDF
Grab it:
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This book has some of the most proven successful classic ads you'll ever find.
John Caples (1900–1990) spent most of his long and successful career writing
and testing ads. He was such a brilliant copywriter that many agree he was a
genius. At the age of 25, Caples wrote what may be the greatest ad of all
time. It began with the headline, “They Laughed When I Sat Down At The Piano,
But When I started to Play…” The ad has been copied in one form or another ever since.
This is another classic that includes a ton of well tested swipes for all kinds of ads. This book sells for several hundred dollars and it's recommended by top copywriters for a reason.
David Ogilvy praised John Caples as, “...one of the most effective copywriters there has ever been.”
There's even a Caples awards that honors creative and advertising from all
over the world. It's supported all across the industry. http://www.caples.org/
Pay attention to this classic copywriting material. It's well TESTED and proven
through BILLIONS of dollars in sales.
150mb PDF
Grab it:
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