01-11-2014, 11:31 PM
This is a good book! It's all about differentiation to help your products and services stand out over your competitors.
Stop Selling Vanilla Ice Cream: The Scoop on Increasing Profit by Differentiating Your Company Through Strategy and Talent
"I have to say that I got the book primarily because I was intrigued by
the title... Not really sure if it would apply to me since I own a
franchise, where we tend to be pretty much the same flavor across the
board... but I am pumped because I'm convinced it's going to set me
apart from my competition in this field in a major way!!! Thank you so
much!"
Steve Van Remortel, entrepreneur, strategist, author, columnist, and
speaker, is inspiring business leaders in all types of organizations
with the profit-critical message of business differentiation. His
no-nonsense approach motivates businesspeople to take action, and his
step-by-step process arms them with tools for creating real
differentiation that leads to consistent and significant increases in
sales and profitability. The Stop Selling Vanilla Ice Cream process
focuses on creating individual and organizational performance
breakthroughs through the optimization of strategy and talent--his two
professional passions.
![[Image: 9781608323876_p0_v1_s260x420.JPG]](http://img1.imagesbn.com/p/9781608323876_p0_v1_s260x420.JPG)
Steve Van Remortel, entrepreneur, strategist, author, columnist, and
speaker, is inspiring business leaders in all types of organizations
with the profit-critical message of business differentiation. His
no-nonsense approach motivates businesspeople to take action, and his
step-by-step process arms them with tools for creating real
differentiation that leads to consistent and significant increases in
sales and profitability. The Stop Selling Vanilla Ice Cream process
focuses on creating individual and organizational performance
breakthroughs through the optimization of strategy and talent--his two
professional passions.
Show some love and hit the add reputation link:
![[Image: down-pointed-finger-7931700.jpg]](http://thumbs.dreamstime.com/m/down-pointed-finger-7931700.jpg)
Stop Selling Vanilla Ice Cream: The Scoop on Increasing Profit by Differentiating Your Company Through Strategy and Talent
"I have to say that I got the book primarily because I was intrigued by
the title... Not really sure if it would apply to me since I own a
franchise, where we tend to be pretty much the same flavor across the
board... but I am pumped because I'm convinced it's going to set me
apart from my competition in this field in a major way!!! Thank you so
much!"
Steve Van Remortel, entrepreneur, strategist, author, columnist, and
speaker, is inspiring business leaders in all types of organizations
with the profit-critical message of business differentiation. His
no-nonsense approach motivates businesspeople to take action, and his
step-by-step process arms them with tools for creating real
differentiation that leads to consistent and significant increases in
sales and profitability. The Stop Selling Vanilla Ice Cream process
focuses on creating individual and organizational performance
breakthroughs through the optimization of strategy and talent--his two
professional passions.
Steve Van Remortel, entrepreneur, strategist, author, columnist, and
speaker, is inspiring business leaders in all types of organizations
with the profit-critical message of business differentiation. His
no-nonsense approach motivates businesspeople to take action, and his
step-by-step process arms them with tools for creating real
differentiation that leads to consistent and significant increases in
sales and profitability. The Stop Selling Vanilla Ice Cream process
focuses on creating individual and organizational performance
breakthroughs through the optimization of strategy and talent--his two
professional passions.
Magic Button :
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I hope you're a chick - or else that sounds so wrong!![[Image: 44859291.jpg]](http://cdn.memegenerator.net/instances/250x250/44859291.jpg)