01-10-2014, 12:40 AM
Looking for Tried-and-True Dull-as-Dishwater Marketing? TRY ANOTHER
BOOK! In the world of marketing and sales, there are few names more
recognized than that of Dan Kennedy's. For years, his
break-through-the-box copy and marketing strategies have been
responsible for billions in sales for major corporations and small
businesses. And along, the way, he has taught entrepreneurs all across
the world to cut to the chase, measure their results and find creative
ways to build very successful businesses in hundreds of niches. Now, Dan
and fellow co-authors have brought together in one book some of the
most creative strategies and tactics to attract clients and
customers...and keep them, as well as guarantee higher sales
conversions. This book is full of the newest, the best and, of course,
the most extreme ways to deliver your marketing message in the most
impactful way possible - all devised by successful business leaders who
aren't afraid to innovate or outrage. Prepare yourself for proven
powerful strategies that deliver. Prepare yourself for some real
"Marketing Miracles!"
"I have had this lying around for a while and finally read it on long
flight this week. The first chapter written by Dan Kennedy says it all. A
beautiful summary of marketing philosophy and insights. I would love to
hand a copy of the chapter to clients to read, instead I will give them
the book to read instead. This chapter alone is total gold. However,
there is heaps more value, with individual chapters written by Dan
Kennedy graduates who have excelled. You get the benefit of their
combined experience, with focused snippets of information, ideas and
strategies you can easily pick up and implement your business. This book
is a great read. It is easy to digest and full of practical usable
information. Recommended."
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