01-09-2014, 12:59 AM
Does thinking fail us? How to get unstuck?
For Mark Levy, the answer is freewriting, a technique he’s used for
years to solve all types of business problems, and generate ideas for
books, articles and blog posts.
Freewriting is deceptively simple: Start writing as fast as you can, for
as long as you can, about a subject you care deeply about, while
ignoring the standard rules of grammar and spelling. Your internal
editor won’t be able to keep up with your output, and will be
temporarily shunted into the background. You’ll now be able to think
more honestly and resourcefully than before, and will generate
breakthrough ideas and solutions that you couldn’t have created any
other way.
Levy shares six freewriting secrets designed to knock out your editor
and let your genius run free. He also includes fifteen problem-solving
and creativity-stimulating principles you can use if you need more
firepower—seven of which are new to this edition—and stories of problems
he and others have solved through freewriting.
Also new to this edition: an extensive section on how to refine your
freewriting into something you can share with the world. Although Levy
originally taught freewriting as a private brainstorming technique, over
the years he and his clients have found that, with some tweaking, it’s a
great way to generate content for books, articles, and other thought
leadership pieces.
Review
“I’ve been a fanboy of Accidental Genius and the genius of Mark Levy for
five years now, and I couldn’t work without these ideas.”
—David Meerman Scott, author of The New Rules of Marketing and PR
![[Image: accidental genius book cover.png?__SQUAR...6003570257]](http://www.directortom.com/storage/accidental genius book cover.png?__SQUARESPACE_CACHEVERSION=1276003570257)
"A famous e-book author phoned me and said, 'One of my old paperback
books went out of print. I bought the final 2,000 copies for a buck a
piece. How do I sell them?'
"I said, 'Selling them is a waste of time. Here's what you do. Take
1,800 copies, shred them, put them in a bathtub, sit in the tub so that
just your head sticks out, have a photo taken, and put it on a news
release that says, 'Author Takes A Bath In His Own Books.' Use the body
of the release to talk about how you went from a near-destitute
paperback author, to a six figure a year e-book author. That way, the
white elephant of your paperbacks supports the profitable side of your
business, e-books.
"'What do I do with the 200 copies I didn't shred?' he asked.
"They become valuable collectibles. Sell them at triple the cover price."
Show some love and hit the add reputation link and please make mirrors
For Mark Levy, the answer is freewriting, a technique he’s used for
years to solve all types of business problems, and generate ideas for
books, articles and blog posts.
Freewriting is deceptively simple: Start writing as fast as you can, for
as long as you can, about a subject you care deeply about, while
ignoring the standard rules of grammar and spelling. Your internal
editor won’t be able to keep up with your output, and will be
temporarily shunted into the background. You’ll now be able to think
more honestly and resourcefully than before, and will generate
breakthrough ideas and solutions that you couldn’t have created any
other way.
Levy shares six freewriting secrets designed to knock out your editor
and let your genius run free. He also includes fifteen problem-solving
and creativity-stimulating principles you can use if you need more
firepower—seven of which are new to this edition—and stories of problems
he and others have solved through freewriting.
Also new to this edition: an extensive section on how to refine your
freewriting into something you can share with the world. Although Levy
originally taught freewriting as a private brainstorming technique, over
the years he and his clients have found that, with some tweaking, it’s a
great way to generate content for books, articles, and other thought
leadership pieces.
Review
“I’ve been a fanboy of Accidental Genius and the genius of Mark Levy for
five years now, and I couldn’t work without these ideas.”
—David Meerman Scott, author of The New Rules of Marketing and PR
"A famous e-book author phoned me and said, 'One of my old paperback
books went out of print. I bought the final 2,000 copies for a buck a
piece. How do I sell them?'
"I said, 'Selling them is a waste of time. Here's what you do. Take
1,800 copies, shred them, put them in a bathtub, sit in the tub so that
just your head sticks out, have a photo taken, and put it on a news
release that says, 'Author Takes A Bath In His Own Books.' Use the body
of the release to talk about how you went from a near-destitute
paperback author, to a six figure a year e-book author. That way, the
white elephant of your paperbacks supports the profitable side of your
business, e-books.
"'What do I do with the 200 copies I didn't shred?' he asked.
"They become valuable collectibles. Sell them at triple the cover price."
Magic Button :
Show some love and hit the add reputation link and please make mirrors