12-07-2013, 07:36 AM
Great Leads: The Six Easiest Ways to Start Any Sales Message - Michael Masterson
Quote: Marketing
research shows that 80% of an ad’s or sales letter’s success comes from
the headline and lead. Every marketer worth the name can tell you how
important the headline is. But far too many of those same marketers
ignore the critical importance of the lead.
In Great Leads:
The Six Easiest Ways to Start Any Sales Message marketing genius
Michael Masterson and master copywriter John Forde break through that
ignorance to provide a clear, concise, and easy-to-follow guide to
writing successful leads. But this is not a simple “How To” book on
leads. Great Leads goes far deeper. Michael and John examine crucial
aspects o writing powerful, successful leads and show how this process
starts long before one word is put on paper.
Great Leads was
originally conceived as a book about sales letter leads. But in the
planning stages, it quickly morphed into a far broader, far more useful
examination of how to write effective leads for any type of direct
response ad.
This book is not the best book of its kind about how to write successful leads. It is the only book of its kind.
Quote: http://www.amazon.com/Great-Leads-Easies...B007I6MEUI
Quote: http://www.mediafire.com/view/?85ioa41akzds19p