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Marketing in the Age of Google

In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition.

Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. This clear, non-technical book demystifies search marketing and explains proven methods you can implement at your business today.

Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the “organic” searches that attract 86 percent of user clicks. It shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you.

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http://www.mediafire.com/view/7m2fwe6qc4qpxfo/Marketing%20in%20the%20Age%20of%20Google.pdf

Thanks a bunch for the share +Rep added

Thanks for the share - rep given. Looks like I gotta lot of reading lined up in the holiday season.........

2010, but still useful, thanks.

agree with @Nictoe still useful, Thanks