I had a fast read through it so here is a fast review:
Don't cold call anymore, don't send emails blindly BUT send emails using the contact forms that most of the businesses have on their websites.
He makes some examples with real estate big guys where each agent has his own contact form and his own website.
It's obvious that the open rate of the emails will be higher and this seems to be the only concept of this wso.
Maybe there is something else but I missed it...tired...so much time without sleep :)!
