[get]Google SEO Video - Top 10 tip from Google SEO Tech Lead Team

[nextseo]

here goes

Magic Button :

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update

Bing introduced new disavow inbound tool

Within Webmaster Tools, marketers now have the option to tell Bing to disavow certain links quickly with a few clicks of the mouse. Content marketing and other SEO strategies are most effective for marketers that monitor their web presence and actively participate in every element of their standing in search. The ability to control which inbound links are factored into search ranking is a new tool, but anyone hoping to succeed in Bing search should leverage it to boost effectiveness of the campaign.

The Bing disavow tool is precisely what many marketers who feel they’ve been unfairly hit by Google’s Penguin algorithm need. Penguin targets sites with link schemes – and some marketers struggle with unsolicited spammy links.

[nextseo]

review video

“It’s great to have a fancy site, but try not to focus so much on site fanciness that you don’t actually have indexable and searchable text,” Maile Ohye, developer advocate on Google’s Webmaster Central Team, said in the video. “You want to use relevant keywords naturally in your text. These keywords are like query terms that normal people would use to find your product or your business.”

For example, companies that sell athletic footwear should include terms that are likely to be typed into search, such as “running shoes.”

In addition, each page should include a unique topic, title and meta description for the snippet that appears below the link listed on the Google search results page, but meta keywords tags aren’t needed. Keywords should be in the file name and typed with lower case letters.

The anchor text for every link should also be clear and include keywords, whether you are linking to your site or another. This means that “click here” is not descriptive enough phrase to highlight with a link. Instead, it should be “product specifications” or something that better matches the link with the content.

Ohye also points out some major things to avoid: “Do not hire any rogue or shady SEO [provider] — if they guarantee rankings, it’s too good to be true,” she says. “Don’t participate in link schemes or buying links for the purpose of passing PageRank.”

Another question often on the minds of startups is whether they should invest time and resources into social media marketing.

“Play to your authentic strengths,” she added. “It’s likely that your company has limited resources so if your CEO likes to tweet, go ahead and let them. If you have a salesperson who really enjoys Facebook, that’s terrific… and let them interact with the community there.”

[speedster56]

Nextseo:
I know that Google does not read the keywords tag, but do you know if the other major SE do? I personally still add them, just in case.

[picatx]

Thanks great share.